As I reflect on my jewellery journey, I ponder the various reasons behind some of my purchases and wonder if I was just trying to catch a fashion trend, or perhaps boredom-buying at the time, or maybe getting some retail therapy by purchasing jewellery that was cheap (and nasty) because I could not afford better quality. As fate would have it, these are the experiences that inspired me to make better choices and steered me toward creating Soulful Jewellery, where I am taking pride in crafting elegance, one meaningful piece at a time.
I started Soulful Jewellery with a vision to offer jewellery that is meaningful, beautiful, safe, and affordable. I hope the pieces that you own can resonate with you and have their own special story. These elegant pieces are timeless and can easily complement any lifestyle, whether it’s daily wear at the beach, gym or work, or dining out with your favourite people. Our simple and subtle jewellery is safe and affordable as we only use 18-karat gold-plated stainless steel – which means each piece is of high quality and safe for your sensitive skin, they are waterproof and will not tarnish, they are easy to maintain, and with proper love and care you can wear them 24/7.
My business goal is to establish Soulful Jewellery to be part of any woman’s self-love journey. Soulful Jewellery is for the woman who cares for herself on the inside and out, for the empowered woman who is proud of who she is and doesn't need to compare herself to others, and for the unique woman who is grateful for everyday life. I am so proud of the Soulful Jewellery journey. I hope this jewellery can be part of your journey too! Thank you for shopping with us and supporting our small home business.
Kwan xo
